Working Title is almost completely Distributed by Universal, as they own a 67% stake in the company and have the money to afford big releases and marketing campaigns. For this, Working Title depend on because there audience is usually a multiplex one, so they need to appeal and reach everyone with there film. 90% of the British cinema chains are American and with Universal being part of the biggest chain they have a lot of power in the screening of their films and can more easily allow more screenings in more places to make it available to more people.
Working Title themselves promote and market their films largely online, although this is all below the line, particularly on their website where they keep us up to date with merchandise and competition on the films we liked and also the chance to buy it on DVD when its available.
Working Title Website Fact Sheet: