Marjorie Ferguson (1980's)

She identified 4 types of facial expressions on magazine covers:

Chocolate Box:

• Half/full smile
• Lips together/ Slightly parted
• Full/ Three- quarters of face to the camera
• The chocolate box look is blandly pleasing, the uniformity of beauty and devoid of uniqueness.

Invitational:

• Emphasis on the eyes
• Mouth shut with hint of a smile
• Head to one side or looking back to the camera
• The invitational look has emphasis on the eyes, mouth shut with a hint of a smile, and head  to one side or looking back to the camera.

Super-Smiler:

• Full face
• Wide open, toothy smile
• Head thrusts forward or chin thrown back
• Hair often wind blown
•  The super smiler look is often aggressive, with a look at me attitude.

Romantic/Sexual:

• Includes male/female 'two somes'
• Dreamy
• Heavy lidded
• Overtly sensual/sexual
• This look shows possible or definite availability